Denton is a creative, spunky city with deep connections to music, art, and nature. With that in mind, we decided to lean into nature imagery. It was important to strike a balance between professional and classy, and fun and engaging—with the goals of re-engaging and increasing the generosity of the 65+ members of the organization AND engaging the 18-45 age range of participants who would be giving for the first time. The design is intended to draw inspiration from stained glass and 60s/70s vintage style.